Piaggio vehicles launches new model of 3-wheeler

April 17, 2015 12:40 pm

Piaggio Vehicles Pvt Ltd (PVPL), a 100 per cent subsidiary of the Italian Piaggio Group, announced the launch of new ape’ Xtra Dlx model.
 While PVPL has already been marketing this vehicle successfully for some years, the new ape’ Xtra Dlx presents a series of enhancements in style and functionality, while continuing to offer exceptional reliability, fuel efficiency and comfort.
The changes introduced by PVPL on this successful vehicle reflect the evolving expectations of modern drivers. The ape’ Xtra Dlx sheet metal body provides strength and stylish lines, together with a smart dashboard, new headlamps and new handlebar switch.
The ape’ Xtra Dlx also features a new paint treatment for added gloss and better colour retention, as well as higher rust prevention, thus ensuring an even longer life for the vehicle. The initial response of customers to these eagerly awaited changes has been excellent.Explaining the Company’s new initiative, Stefano Pelle, CEO of Piaggio India Pvt. Ltd.  said “Anticipating our new age customers’ needs, ape’ Xtra Dlx has been conceived as a modern, stylish vehicle with many new features and yet delivering its core values of exceptional reliability, fuel efficiency and  comfort.”
With the new looks, style and features of ape’ Xtra Dlx, comes the same trust that over 19 Lacs customers have showered on the ape’ 3w passenger vehicles for more than 15 years. Today, the company is confident that apé Xtra Dlx in its new design would continue to enhance the lives of its customers and will help consolidate its leadership position in the 3 wheeler market.
Piaggio Vehicles commenced operations in India in 1999 with the launch of the 3 wheeler brand ape’. The company has a manufacturing plant at Baramati in Maharashtra, with an installed annual production capacity of over 300,000 three-wheelers and 80,000 four-wheelers.
The company controls more than 33 per cent of market in the 3 wheeler segment in India, it said.