Mitsubishi Electric hits the road with sophisticated factory automation technology

March 11, 2014 5:30 am

Mitsubishi Electric has literally set into motion its latest offering in high-tech factory automation and switchgear products for India. The ‘Empowering Express’, a 7-tonne 16-wheeler behemoth is a virtual industrial showroom-on-wheels bristling with technology, fresh from the land of the rising sun.
Flagged off at the Maruti Suzuki plant by M. M. Singh, COO, Maruti Suzuki India, the mobile industrial showroom will travel to over 50 cities across the country with stopovers at major industrial hubs. The ‘Empowering Express’ will carry and display a variety of factory automation equipment for managing simple to complex applications across various market segments such as automotive, pharmaceutical, food and beverage, textile, water and wastewater treatment, tunnel ventilation, power distribution in premium residential and commercial buildings. Mitsubishi Electric India also caters to different customer segments like packaging, textiles, printing, plastic and panel builders. Mitsubishi Electric India’s endeavour is to come close to the customers, enabling the company to have a look and feel of its wide range of products like programmable logic controllers (PLCs), human machine interfaces (HMIs), inverters, variable frequency drives (VFDs), motion controllers and AC servos, robots, circuit breakers and control gear.
Masayuki Kamiya, Executive Officer Production, Maruti Suzuki India, present at the occasion inaugurated ‘The Empowering Express’.
Speaking on the initiative, Shinji Yamabe, Managing Director, Mitsubishi Electric India, said “We have decided to take our technology right up to the doorstep of customers. We want them to see and experience firsthand how our technology can help them cut costs, speed up processes and increase productivity.”