Consumers must be satisfied about quality

June 29, 2015 12:39 pm

The consumers within the country as well as globally must be satisfied with the quality more than the price of the good.
Subramanya K, Head – Marketing and Communications, Kabelschlepp India Pvt. Ltd._____________________________________________________________________________
 Tsubaki Kabelschlepp India supplies steel, high-grade stainless steel and solid plastic cable carriers  and plastic cable carriers with aluminium supports for hybrid cable carriers, in standard sizes and tailor-made to suit customer requirements in millimetre-precision units.
In an interview with OEM Update, Subramanya K, Head – Marketing and Communications, Kabelschlepp India Pvt. Ltd. speaks about the ‘Make in India’ initiative and about the cable carrier industry
Make in India is a much needed initiative‘Better Late than never’ as the saying goes, the issue has come up at least now and the industry as a whole was waiting for such a situation to be created wherein most of the supply happens from within the country for both the local and global demands.
Collective effort is required for the success of initiativeMr Subramanya affirms, “Even though the concept of ‘Make in India’ is in its infancy stage, its success involves participation from all the sections of the society like the government, business community, investors and the people. The government plays its role in creating a feasible environment to be able to do business. The business community is ready to participate and produce quality goods. The investors play an important role as they finance and encourage local industries. Most importantly, the people who are broad minded enough to accept the goods that are “Made in India”.
Several strategies will make this initiative a successMr Subramanya makes a very important comment on the strategies that will make this initiative a success. Highlighting the strategies, he says, “The consumers within the country as well as globally must be satisfied with the quality more than the price of the good. Unless sufficient investment flows from within the country, again, the apparatus required for setting up such industries or upgrading the existing industries should be brought from foreign sources. Identifying the markets for locally produced items is also a big task. Branding and patenting also pose a big challenge while competing with other global players.”
Infrastructure and regulations are key to successThere are only two steps needed to be taken by the government. Build infrastructure, make clear laws and rest will be taken care by the industry. “As most of the announcements are still on paper, we are eagerly waiting for further initiatives such as the ease of doing business etc. by the government,” Mr Subramanya said. n
_____________________________________________As most of the announcements are still on paper, we are eagerly waiting for further initiatives such as the ease of doing business etc. by the government.