Bosch Power Tools launch worldwide campaign – ‘Cordless matlab BOSCH’

July 8, 2019 3:32 pm

Bangalore, India: Bosch Power Tools India, a market leader in the power tools segment that offers a complete range of power tools for construction, woodworking and the metalworking industry, recently launched consumer experience zones across select channel partner outlets in India. Bosch Power Tools India launched these experience zones under their campaign ‘Bosch Matlab Cordless’ with the aim to enable tradesmen to get a hands-on experience of cordless power tools.

A revolution in the industry, the cordless range of power tools enable tradesmen and blue collar workers to work flexibly without the constraints of wires or cables without compromising on efficiency, power and offers additional benefits of safety and great ergonomics. Lithium-ion battery powered screwdriver, the Bosch Go, with push and go functionality is 4X more convenient than the existing screwdrivers and one of Bosch’s innovative offerings in cordless. The range also includes cordless power drill drivers, high power impact wrenches, robust hammer drills, high speed impact drills, ABR enabled impact drivers and flexible drill drivers and more. The tools are designed to be as close to the shape and size of a manual design in order to help the Indian user leapfrog from manual effort to effortless working with minimal discomfort.

Commenting on the occasion, Panish PK, Regional Business Director – India and SAARC – Bosch Power Tools said, “Cords limit the area of operation, resulting in constraints imposed by the length of wire and the accessibility to an electric receptacle. The idea behind the range of cordless offerings from Bosch power tools is to resolve the hindrances and inconveniences of wired tools faced by tradesmen and workers. With the‚ Bosch Matlab Cordless campaign, Bosch power tools aims to transform the lives of thousands of tradesmen across the country who depend on their power tools for a livelihood.”

He further adds, “India’s real estate and construction sector is undergoing a paradigm shift due to reformative and transformative projects undertaken by the government and private segments.”