Hitachi launches new range of Room Air-Conditioners for the new-age consumers

March 5, 2021 10:57 am

Catering to the rising demand for a smart and comfort driven lifestyle, the super exciting range of ACs for 2021 is inspired by nature and company’s Japanese roots.

 The consumer of the new informed world has evolved and is full of energy, passion and positivity. This New Bharat’s new-age consumer aspires for innovative product offerings, leading to convenience and comfort. In its endeavor to offer ultimate ease and comfort to the consumer of the new informed world, Johnson Controls-Hitachi Air Conditioning India Ltd. has today announced the launch of its super exciting range of new-age Room Air Conditioners for 2021. Inspired by nature and its Japanese roots, the new aesthetically appealing and premium looking product lineup includes Hitachi Cooling and Heating’s first ever Ambience light which allows consumers to perfectly tune-in with their desired temperature and comfort level, a new stunning ‘iconic wave design’ that is inspired by naturally existing wave form and Hitachi’s fusion line which is inspired by the Japanese Kintsugi art. The company also introduced new airCloud Home app for its Wi-Fi enabled ACs with smart geo fencing feature and voice command and a plethora of other futuristic air conditioning products and technologies.

Inspired by the ever-changing seasons, company has introduced Hitachi’s first ever Ambience light in this year’s super exciting product range. Ambience light is an immersive display on the ac which allows consumers to perfectly tune-in with their desired temperature and comfort level. With the Ambience light feature, consumers can easily know their surrounding ambience ranging from cold, comfort to warm. This feature has 3 specific colors- cool blue for cool ambience, comfort green for comfort ambience and warm red for warm ambience. Ambience light offers ultimate flexibility and comfort for consumers to set their preferred ambience easily in just one glance.

Most suited to meet the cooling demands of a large room (up to 400 sq. ft), Hitachi Cooling & Heating has also launched its high capacity, heavy performing and truly powerful machines- Takeshi ACs. While, normal AC can throw air maximum at 7 mt. or so, Takeshi can throw up to 15 mt. Available in 1.7 TR / 2.0 TR / 2.5 TR & 3.1 TR., Takeshi’s one unit satisfies the cooling needs of a larger spaces perfectly, which otherwise would have required 2 normal capacity models.

“Consumer is the King and we understand that consumer of the new Informed world is evolving every day and their need for NEW is changing. In our endeavor to meet demands of this aspiring consumer, Hitachi is committed to set new consumer satisfaction milestones with its best in class products and solutions. Our innovations are developed keeping consumer needs in mind, because at Hitachi ‘New begins with you’. This is the same philosophy which we are going to use in this year’s brand communication as well. We are offering a wide range of 30+ models and 90+ SKUs in Room AC category which caters to the ever-evolving need of our customers’ in both residential and light commercial spaces for their homes, villas”, said Gurmeet Singh, Chairman and Managing Director, Johnson Controls-Hitachi Air Conditioning India Ltd.

Bringing the expandable inverter technology legacy of split air conditioner to window air conditioner, the new product lineup has Shizuka inverter window air conditioner range. It expands its cooling capacity when the temperature goes up in extreme summers and can work up to 52° C.

The new product range is also powered by Hitachi air technologies to ensure all round comfort and unmatched indoor experience. The 5 unique features of Hitachi air comprise of auto coil dry technology for odour free air, wave blade design for silent air, big flow deflector for surround air, iClean+ for clean air and iFresh for fresh air.