Make in India has raised confidence of local entrepreneurs

June 21, 2016 6:01 pm

  In line with “Make in India” initiative, Kabelschlepp has started making Telescopic covers locally to cater to the needs of Indian customers which reduces the purchase time along with the cost.Subramanya K, Head – Marketing and Communications, Kabelschlepp India
Post “Make in India” initiative launched, the confidence level of the local entrepreneurs has increased. The same has been reflected with the consumers who are opting locally manufactured goods to imported items. This has resulted in more investor turnout for Indian manufacturing units.
A significant increase in the number of start-ups has also been witnessed during the past one year or so. The government has enhanced support in terms of subsidies for Indian made goods and increased import duties which are positive steps for domestic manufacturers.
Things to do Indian manufacturers can make the most of “Make in India” by adhering to following:• Identify the demand• Use of government facilities more effectively by the start-ups  and also by the existing mfrs to expand their operations• Convince the consumers with more quality products manufactured in India• Increase the market share, turnover and profits by reaching out to nook and corner of India• Export the surplus and reap the benefits.
Why India is a preferred destination?India is the preferred destination for global investors because:• Feel good factor created by the government by the “Make in India” Initiative • Positive response from the manufacturers and consumers alike• Availability of the required resources in plenty• A big market to sell their brand with assured timely ROI. Major roadblocks to ‘Make in India’ The major roadblock is to change people’s mind set to use locally made goods instead of imported ones by ensuring good quality of such goods.
Kabelschlepp’s “Make in India” initiativesIn line with “Make in India” initiative, Kabelschlepp has started making Telescopic covers locally to cater to the needs of Indian customers which reduces the purchase time along with the cost.