Future sees humongous demand for surveillance

June 17, 2019 6:00 pm

Rohit Purushottam, VP – Enterprise Business, D-Link (India) Ltd discusses on how safety and security is important in today’s world and safety is not just a buzz word, it has become a necessity.

Make in India initiative
Make in India movement lead by our Prime Minister marks the beginning of a new era in India’s manufacturing segment. With the increasing labour cost in China and US sanctions on imports, all electronic manufacturing companies are looking for an alternative, with India now being in the radar of preferred choice. For surveillance industry manufacturing in India has just begun over last couple of years. We are already developing our structured cabling products in India and at the same time we are evaluating on the scope to develop other products in India too.

Potential for India in safety and security
In today’s scenario’s safety is not just a buzz word, it has become a necessity. Instances of security breach at campuses, housing society, public places etc. has led to high awareness on need of an efficient surveillance infrastructure. Further projects like Smart city and Smart village, along with community surveillance has resulted in considerable demand for surveillance solution. Further education institutes are also investing in deploying surveillance solution across their campuses and school buses. Overall we foresee humongous demand for surveillance devices and are very optimistic about the way ahead.

Providing solution
We have surveillance solution that caters to the need of customers across the vertical – be it home user, SMB customer, retailer, education institute or any other segment. Our pre-sales team works closely with clients to understand the security need of their business and provides solution accordingly. With significant feature such as smart analytics, D-Link camera allows the vigilance team to easily identify the threats in advance and respond swiftly. Also the D-Link Central Management Software (DCMS) allows monitoring of upto 128/64 cameras. DCMS makes it possible to view live feed on the monitor which can be installed on any Windows machine, allowing clients to secure premises at one view.

Needs of the SMEs and MSMEs
D-Link is an established brand with over three decades of expertise in end-to-end networking. We are the most preferred vendor amongst home users and SMB/ SME, and MSME segment. Our networking solution entails switching, wireless, broadband, IP surveillance, CCTV, cloud-based network management, and structured cabling, thereby offering an integrated solution.

Over the years we have strengthened our surveillance portfolio and are today regarded as a key player in IP surveillance domain. With a focused approach we have expanded our surveillance offering with new series of home, analog and IP surveillance range. All these products work on the new PoE standard, so we have increased range of our PoE switch profile too. Further for manufacturing and industrial environment we have developed a new range of Industrial switching and IP Surveillance solution which will work in a harsh and rugged environment. We at D-Link continue to evolve basis market needs and provide customised networking solution that are suited for various business needs be it a SME or MSME.

Technologies for the manufacturing industry
D-Link is one of the most reliable networking players with high emphasis on quality and performance. Our products adhere to industry standards and work on open environment, so there is no challenge when it comes to working on a heterogeneous platform.

Can Digital India be more user-centric
Since last two years enterprise networking market has been witnessing a good traction owing to government initiatives like – Digital India and Smart city initiatives, along with organisations willingness to invest in future technologies. The digital India campaign has specifically led to a boost in ICT segment, as government is working towards laying the foundation for a strong IT infrastructure that can efficiently support its vision of a digitised economy. Infrastructure projects led by government such as hotspots in the popular tourist spots, railway stations, expressways and city surveillance has resulted in significant business opportunities in wireless and surveillance domain. Besides there are regular demands from verticals like Education, IT/ ITeS, BFSI and Retail that has broadened the prospects for vendors like us. D-Link is actively participating in many Smart city, Smart School, Smart Lighting, Smart Pole projects across the country.

Roadmap for the future
D-Link with its innovative solution enables businesses with more opportunities, more productivity and more value. Our product offering includes both active and structured cabling products, which puts us in a unique advantage position as we offer complete networking range under the same brand.

With Data communication infrastructure, wireless connectivity offerings, city surveillance solution, industrial networking, structured cabling and FTTH and business cloud option, D-Link offers a comprehensive solution for smart city or rural Wi-Fi network. Our digital vision for the country encompasses a robust, seamless, scalable and future proof networking solution that supports smart city, rural Wi-Fi, solar projects etc. Our FTTH, ONT, OLT solution is widely being considered for government initiate like Gram panchayat connectivity that is aimed towards providing broadband connectivity to all gram panchayats in the country.

Further in a in a bid to address the growing networking demands of large industries, D-Link has introduced an extensive line-up of industrial grade Ethernet switches with NEMA certification. We have also been focusing aggressively on surveillance and have cultivated an extensive line of IP surveillance cameras including thermal solution. We have now expanded our product portfolio by venturing into CCTV segment.

Contribution towards smart industrial cities
We at D-Link are working very closely with government, nodal bodies, consultants and large and national system integrator on Smart city & Digital India project. Our active and passive solutions like fiber cables, CAT6, CAT 6A, switches, racks etc. are being deployed at various smart city projects to provide backbone architecture. Recently we have won few smart city projects wherein our world class industrial and Commercial switches, and Backbone infrastructure of copper and fiber is being widely used. Going forward we shall develop our business surveillance solution based on Cloud and that will give a new user experience to complete customer community.

We foresee humongous demand for surveillance devices and are very optimistic about the way ahead
Rohit Purushottam, VP – Enterprise Business, D-Link (India) Ltd