Ace Micromatic sets optimistic growth target

February 17, 2015 11:10 am

“Ace Micromatic would like to be a $2 million group globally by 2023,” says Sidhartha Dhand, Director, Micromatic Grinding Technologies
 Ace Micromatic Group, a major machine tool group in India with a presence in many parts of world, displayed its wide range of machine tools at IMTEX 2015. The group specialises in the manufacturing CNC turning centers, CNC grinding machines, CNC machining centers, and automation equipment.
The company showcased a few rugged and precision equipment in the range of Twin Spindle CNC Lathe with Gantry, Twin Spindle Horizontal Machining Center, CNC Sliding Head Automat, High Speed CBN Grinder and 5-axis High Precision Vertical Machining Center.
Feedback mattersIMTEX has emerged as the largest industrial show on machine tools in South East Asia. Ace Micromatic Group with its group companies left no stone unturned in fully utilising this perfect opportunity. Apart from showcasing its existing range of products, the group has launched couple of new products during the exhibition. Commenting on this Sidhartha Dhand, Director, Micromatic Grinding Technologies said, “After launching a bigger size cylindrical grinder during the last IMTEX, we have conducted a detailed market study. Out of 70 customers we met, around 40 of them were looking for a product which is 40 per cent cheaper than the earlier version. Working on this, we have developed a 100 per cent indigenised cylindrical grinder and showcased the same at IMTEX.”
More than 40 customers have expressed their interest in this new product during the exhibition, Mr Dhand informed. The company also plans to export this product in the potential overseas markets. Micromatic Grinding Technologies (MGT) Ltd. is one of the largest manufacturers of Cylindrical Grinders in India.
Ace Micromatic has also introduced a High Speed CBN Grinder (Model CBN3263 C80) to meet the end-users’ demand from automotive industry. Lower cycle times of 80m/sec cutting speed with CBN wheel, compact layout by adoption of moving wheelhead system, and customised screen based HMI – are major advantages of this new grinding machine.
“We assure that overall productivity will be improved because of its high speed,” Mr Dhand asserts.
Creating partnershipsAs the Indian market is gaining maturity, customers are becoming quality conscious increasingly especially in the machine tool sector. However, sourcing from quality vendors remains a challenge. Acknowledging the same, Mr Dhand said, “The only way to handle this is by closely interacting with the suppliers. We will have to educate them and work together as partners – not just as suppliers.”
Enhance competitivenessLack of competitiveness is one of the major hindrances for achieving growth in Indian manufacturing sector. Ace Micromatic, being one of the major players in machine tool business, is playing a pivotal role in this regard. Sharing the efforts being taken at the group level, Mr Dhand said, “We need to keep innovating and reinventing ourselves to be more competitive in the market. Quality and reliability are utmost important for us to compete with international machine tool players.”
According to Mr Dhand, it is not just the product which one has to sell, but the way of providing solution also needs to be addressed. He adds, “Competition does not restrict to cost factor alone. Innovation plays a vital role there.” The company invests about 5-6 per cent of its total turnover in R&D.
Future outlookTalking on the company’s long-term objectives, Mr Dhand said, “We will focus on becoming truly global. Also, Ace Micromatic would like to be a $2 million group globally by 2023.”