BKT has its fastest turnaround

December 12, 2014 2:14 pm

Balkrishna Tyres (BKT), a name to reckon within the off-highway tyre industry, supplies tyres to many major OEM’s across the globe
 BKT’s core strength lies in its widest range of products with more than 2,100 Stock Keeping Units, R & D focus, quick new product development process, commitment to quality and firm belief in after-sales services.
Environment firstBeing a successful company in the field, BKT also has a deep rooted sense of responsibility and affection for the world and environment which then transcends encapsulating the company’s fundamentals and functioning. It takes all possible measures to contribute towards the cause from energy efficient manufacturing units, lush green campuses, raw material procuring which are least hazardous to the environment. In fact BKT was the first company from India to offer REACH compliance product, recommended by European Union for environmental protection. Even the new logo is a reflection to the philosophy of moving from green to greener society.
Quality assuranceThe latest tyre testing facilities including endurance testing machine up to 32 MT and tyre X-Ray inspection machines back up BKT’s in-house quality assurance and testing program. BKT has a dedicated outdoor testing facility at ISMA, Italy and all such tests are based on strict international regulations. Further, BKT’s tyre testing and evaluation experts also seek constant feedback from the market, resulting in continuous improvement.
Stands for the market needBKT has its own mould plant which enables them to have the fastest turnaround time i.e. from a new concept to product availability in the market. Moreover, it has always focused to be proactive and in sync with ever-changing market needs. To respond the same, it develops about 150-160 new SKU’s every year. Having advanced testing labs, BKT is also associated with various testing facilities across Europe. BKT offers excellent training to the OEMs which include training to their service personnel and dealers. The training is imparted not only in-house but also in the field, sharing knowledge on new products, tyre care and maintenance, and warranty etc.
BKT aims highIndian tyre companies are no longer just manufacturing tyres for commercial vehicles but the market has expanded encapsulating high-end consumers with heavy OE needs for industrial, construction and mining purposes. By 2015, BKT plans to have 10 per cent market share globally and in India the company expects to be the leading supplier in the market for industrial construction, mining and the speciality agriculture requirements.
Demand for BKT tyresFurthermore, a rise in application requirement demands has been observed over the period. BKT is a vendor and collaborator with companies like Coal India Ltd. which is among the world’s largest OTR customer. BKT is working intensively to be at tandem with the emerging needs of its clients and doing well while keeping the costs low and efficiency high.
Expanding productionBKT is continuously expanding its production base. With three state-of-the-art tyre manufacturing plants and one in-house hi-tech mould-manufacturing facility at different locations in India, BKT is well equipped to feed the ever-growing demand of its worldwide customers.